Research is a marketing team’s best friend. It helps drive informed channel and budgeting decisions rather than take a “spaghetti approach” (throw it all against the wall and see what sticks) to spending. That’s why our team couldn’t be more excited to share our recent findings from a survey that we conducted of over 350 Branson visitors earlier this year.

Our goal, amongst others, was to discover what really drives travelers to make purchase decisions, and the results were fascinating! Nearly 90% of Branson visitors stated that “word of mouth” is what gave them the confidence to make a purchase while traveling, followed by a web search, online reviews, and social media.

More on how brands can capitalize on word of mouth marketing can be found HERE, but for now, check out a brief snapshot of our findings!