Nothing Is New… Well, Except Everything

Nothing Is New… Well, Except Everything

I think we can all agree that marketing has changed a lot over the last few years. Not only have we become a fast-food generation desiring content to be delivered to us at a fast, easy-to-digest rate, but we have also become a generation that is desensitized to ads. A...
Market Research Snapshot

Market Research Snapshot

Research is a marketing team’s best friend. It helps drive informed channel and budgeting decisions rather than take a “spaghetti approach” (throw it all against the wall and see what sticks) to spending. That’s why our team couldn’t be more excited to share our...
The Importance of Branding in Social Media

The Importance of Branding in Social Media

We have a confession to make. About two years ago, There was a term coined in our office that, at the time, seemed acceptable; however, over the past few months we’ve become aware of how toxic this phrase really is. Let’s give a little background....
4 Reasons To Outsource Portions of Your Marketing

4 Reasons To Outsource Portions of Your Marketing

If I were to throw out the word “outsource”, what comes to mind? For many companies, a cloud of negative connotations looms over the idea. Will anyone care about my brand as much as I do? Isn’t it really expensive to hire a creative agency? Am I farming out some of...
It Pays to Pay

It Pays to Pay

There was a time when reaching your fans and customers on social media only involved a status update or some type of contest. Times have changed, and now if you want people to see your posts on Facebook, Instagram or one of the other major networks, it means investing...